Every Tucson body shop throughout the Valley – present company included, of course – grounds every repair in the utmost safety of every customer. All the more reason to appreciate Ford President and CEO Mark Fields announcing a tripled engineering investment in the brand’s already industry-leading driver assist technology.
In a keynote delivered recently to the Mobile World Congress held in Barcelona, Field framed the investment surge as a catalyst a faster roll-out of Ford’s extensively developed semi-automated systems and a complement to also tripling investment in producing viable fully autonomous vehicles.
FORD’S LEADING DRIVER ASSIST TECHNOLOGIES
- Traffic Jam Assist, a system that centers a vehicle within its lane and balances steering, braking and acceleration to maintain a safe distance from the vehicle in front
- Fully Active Park Assist, a feature that commandeers a vehicle’s steering, transmission, throttle and brake at the push of a button to safely guide the vehicle evenly into a parking spot
- Pre-Collision Assist with Pedestrian Detection, a semi-autonomous technology that employs cameras and radar to detect people and vehicles in the driver’s path
- Intelligent Speed Limiter, a feature designed to prevent drivers from exceeding posted maximum speeds
“As we look to the future, it is clear we are on the cusp of a revolution in mobility, from car sharing to autonomous driving to the customer experience,” Fields told fellow industry attendees. “Technology and innovation provide us with the opportunity to address these trends and to make people’s lives better by changing the way the world moves.”
Tripling investment in driver assist engineering would lengthen the gap between the legendary American automaker and its industry peers in terms of producing automobiles that more safely and easily navigate heavily congested traffic with less susceptibility to errors in driver judgment. The ongoing “Ford Smart Mobility” campaign is a transitional plan designed to transcend Ford from strict automotive company to global pioneers in a richer driving experience through more interactive semi- and fully autonomous connectivity and rich real-time data and analytics.
Ford has already broken its share of ground in the advent of fully autonomous vehicles as the first automaker to test self-driving automobiles under winter weather conditions.