Auto body repair shops across Tucson can sometimes only wish our customers could see restoring vehicles to their pre-crash glory through a technician or manager’s eyes. Would that we could extend that opportunity to even a few owners, we might make a dent in a few misunderstandings about why expert auto body repair can seem so costly.
Trust us, we get it. A relatively minor dent in a rear bumper or quarter panel often racks up an estimate that tops the cost of transmission and brake repairs or even dropping an entire rebuilt replacement engine into an older vehicle. On the surface, it can seem excessive, at first glance, for more or less aesthetic consideration.
Humor us, though. Above all else, any credible Tucson auto body repair center wants every customer to drive away knowing that technicians performed the most thorough repairs possible at prices that strike a balance between refusal to sacrifice quality for cutting costs and keeping it affordable to restore safe driveability up to manufacturer standards.
That being said, remember that nothing worthwhile is ever easy. There’s a gulf of difference between a reputable auto body repair service that stresses unmistakable integrity through detailed workmanship and a corner-cutting “discount” collision center built on unethically undercut costs and prices for rushed, questionable work instead of commitment to dependable workmanship.
In the interest of cutting through some of the cynicism that surrounds the auto body repair industry’s commitment to quality versus theories of inflated prices, we’d like to offer some windows into proof that thorough collision repair costs so much so often because it’s worth it.
AUTO BODY REPAIR MYTH #1: WE ALL MAKE A FORTUNE FROM REPAIRS
Oh, if only.
The fair majority of auto body repair shops’ prices around Tucson are set more by the discretion of insurers than their own management. Insurance companies base their expectations not so much on any experienced technician’s hands-on insight as labor times projected by industry estimate guides.
Their resources leave a good many vital factors out of the estimated repair time’s equation entirely. That flawed reasoning leads to expected timetables too short to be rooted in practical reality, but that conveniently minimize the company’s eventual payout. Like a great many areas of automotive maintenance, detail-oriented work takes time. Keeping insurance costs down sometimes means working fast against the clock. The two approaches don’t always mesh.
Of course, this is all before competition and unavoidable costs of doing business in Tucson’s auto body repair market come into play. Truth be told, the most successful body shops in any city bring in profit margins that hover under 10% on average.
AUTO BODY REPAIR MYTH #2: PAINT ISN’T PRICEY
Paint may be any automobile’s most superficial layer, but it is hardly inconsequential in function or cost.
Auto body repair specialists harbor no illusions about the value of aesthetics in what we do. Our customers have often sunk massive sums of money into their vehicles. Of course, there’s a certain priceless sense of pride that comes with a pristine fresh-off-the-assembly-line appearance a patient technician can sometimes only restore with the proudly meticulous care of Michaelangelo’s brush high atop the Sistine Chapel’s ceiling. The eyes of an eagle couldn’t detect a flaw in a seamless, precise professional paint-match. Shoddy repainting is as awkwardly obvious as trying to cover a scratch with lipstick.
First off, as alluded to above, premium quality is a product of time well-spent. However, even repainting up to a minimum acceptable standard of quality with compromised standards adds certain unavoidable expenses such as waste disposal, pollution costs and keeping pace with manufacturer advancements to any shop’s standard operating costs.
Keep in mind, more than half of auto body repair jobs require painting.
AUTO BODY REPAIR MYTH #3: WHAT WE DO HAS LITTLE TO DO WITH HOW A CAR RUNS
In many instances, auto body repair technicians won’t realize just how intensive repairs will to be until they begin dismantling the damaged portion. Dents can be deceptive. Even minor damage can effectively conceal surprising damage to structures and mechanical and electrical components beneath. Those hidden injuries can absolutely hinder a car’s capacity to function safely.
This presents another complication stemming from an insurance company relying strictly upon an objective guide to standardize pricing: those baseline estimates don’t account for incidental complications when parts turn out to be more irreparably damaged than initially believed or pulling away damaged pieces reveals deeper, more severe damage than estimated. Such jobs may end up calling for more replacement parts than anticipated or limit the feasibility of making repairs with the least expensive components possible.
Auto body repair is one of those services that inevitably gives customers exactly what they pay for in almost every instance. A world of difference separates working in a focused, efficient fashion from skimping on necessary repair steps or even skipping some repairs entirely. Likewise, your choice of shops may mean a choice between inexpensive substandard parts that keep prices down and a willingness to invest in premium OEM or after market parts for guaranteed lasting quality.
As the customer, the choice is always yours…no matter what some insurance providers may try to convince you of otherwise. However, quality auto body repair is and always will be the signature of our work.